中国居民攀比性消费行为影响因素的实证研究  

A research on the influencing factors of "Keep up with Joneses" in consumption of Chinese citizens

作　　者：杨敬舒[1] 

机构地区：[1]上海财经大学国际工商管理学院,上海200433

出　　处：《西北大学学报（哲学社会科学版）》2010年第1期106-110,共5页Journal of Northwest University：Philosophy and Social Sciences Edition

基　　金：国家社会科学基金项目(07DJY123)

摘　　要：在已有研究的基础上提出攀比性消费心理和行为形成的动因,并利用因子分析法和回归分析法对中国城市居民消费样本进行了实证检验。结果表明,认同心理是我国居民攀比性消费心理和行为形成的重要动因。政府和企业应当大力宣传适度消费、正视市场层次性和差异性,调节供给以促进居民消费合理健康发展。In order to put forward the influencing factors of ＂keep up with Joneses＂ in consumption based on recent researches and do an analysis on Chinese urban residents using factor and regression analysis, the research shows the element of identification is a significant influence on ＂ keeping up with Joneses＂ in consumption. The govern- ment and the entreprenurs should trumpet moderate consumption, face market demand stages and market differences and regulate the product supply to promote the healthy and reasonable development of consumption.

关 键 词：消费攀比 认同心理 模仿性消费 竞争性消费 

分 类 号：F063.2[经济管理—政治经济学]