基于销售型集群的市场势力形成机理研究——以浙江义乌为例  

ANALYSIS ON CONSTRUCTION OF MARKET POWER BY EMBEDDING IN SALES-BASED CLUSTER——A CASE STUDY OF YIWU

作　　者：张小蒂[1] 张弛[1] 

机构地区：[1]浙江大学经济学院,中国浙江杭州310027

出　　处：《经济地理》2010年第2期188-192,187,共6页Economic Geography

基　　金：国家自然科学基金项目(编号:70873101);浙江省社会科学重点研究基地项目(编号:REOD0901)联合资助

摘　　要：以浙江义乌销售型集群为例,采用定性和定量研究相结合的范式分析此类集群的市场势力构建模式。研究后现,市场机制与政府干预相耦合、以"微利"策略扩大市场份额及集群内销售渠道"网络化"是企业经营绩效得以改善的关键因素。在此基础上进一步剖析了基于销售型集群提升市场势力的三个维度,认为以"集群"为载体构建并强化市场势力,提升国际分工地位是矫正我国企业在国际竞争中比较利益扭曲的重要途径。Taking Yiwu as an example, this paper theoretically and practically analyzed the patterns of market power construction through the sales-based cluster. It was revealed that the co-functioning of the market mechanism and the governmental intervention, the adoption of the ＂meager profit＂ strategy and the existence of the highly efficient specialized markets were the key factors contributing to the improvement of the operation performance of the enterprises in the cluster. This paper also suggested three ways which would further strengthen the market power. We believe that embedding into a cluster can help the Chinese enterprises to construct and enhance their market power, thus improving their status and correcting the profit distortion in the international division of labor.

关 键 词：销售型集群 市场势力 经营绩效 义乌 

分 类 号：F124.4[经济管理—世界经济] F723.81