中国高清格式战战略的经济学解析——基于篮光VS HD-DVD之战的几点思考  

The Chinese high clear form fights strategic the economic analysis --Based on blue light VS war＇s of HD-DVD several ponders

作　　者：宋扬[1] 冯迪飞 

机构地区：[1]黑龙江省哈尔滨师范大学,哈尔滨150080 [2]宁波诺丁汉大学,宁波315100

出　　处：《中国经济与管理科学》2009年第10期4-5,19,共3页Chinese Economy Management Science Magazine

摘　　要：本文用经济学原理分析高清格式战，从消费者支竹意愿，产品创新与市场份额的关系以及国际与中国市场独有的特征等方面对蓝光与HD—DVD的高清格式战进行了分析。从蓝光与HD-DVD格式战提取的经验分析当前中国蓝光（CBHD）与标准蓝光的在大陆的格式战，得出中国蓝光（CBHD）的具有很强的竞争优势的结论。This paper will employ economics tools to analyze the standard war in the video market, some aspects of the past Blu -ray and HD--DVD standard war will he interpreted, those aspects are including the consumers＇ willingness to pay, economics explanation of product innovation and market share and unique characteristics of video markets. It is concluded that Chinese CBHD owns competitive strength against Blu-ray in Chinese market regardless of the fact that Blu-ray is the international standard.

关 键 词：格式战 支付意愿 市场竞争力 

分 类 号：F01[经济管理—政治经济学]