湖南文化传播业持续发展探秘——兼论湖南时政新闻期刊发展方略  

Seeking for Way to Develop Cultural Communication Industry in Hunan

作　　者：龚维忠[1] 刘兵[1] 

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《湖南师范大学社会科学学报》2010年第1期136-142,共7页Journal of Social Science of Hunan Normal University

基　　金：2009年湖南省教育厅科学研究重点课题;2008年长沙市科技局软科学课题

摘　　要：湖南文化传播业持续发展的原因何在?为何出版湘军和电视湘军享誉全国,而湖南期刊却少有建树,特别是作为历代思想领先的湖南至今都没有一份真正意义上的时政新闻刊物?这是湖南出版界,更是期刊界的一大憾事。通过对湖南图书出版和电视传播成功之因的探讨,可以寻求湖南文化传播业持续发展之原因。并从目前中国时政新闻期刊发展和竞争现状,结合湖南文化产业发展特点,提出依托湖湘文化,以湖湘人的独特视角看时事,实施中低端市场营销的特色策略,打造品牌和开发数字化期刊出版,将是湖南时政新闻期刊发展的基本方略。What are the causes of developing the cultural communication industry in Hunan persistently？ As is known nationwide for publishing and television industry, why have rarely achieved in the periodicals, especially being the ideological leader for ages, why hasn＇t had a true sense of News-periodicals in Hunan？ This may be a great pity to Hunan pub- lishing industry and the periodicals circle. By analyzing the reasons for the development of publishing and television industry, the paper tries to seek for the way to develop the cultural communication industry in Hunan persistently. From the current situation of the development and competition of News-periodicals in China, combined with the characteristics of cultural industries in Hunan, it proposes the fundamental strategies of developing Hunan News-periodicals, which is relying on Huxiang culture, through Hunan＇s unique perspective on current affairs, the implementation of low-end marketing strategies, building brands and developing digital periodical publishing.

关 键 词：文化传播 湖湘文化 湘军 出版 电视 时政新闻 期刊 

分 类 号：G206-F[文化科学—传播学]