海南发展度假旅游的SWOT分析与战略构思  

Hainan developing holiday tourism's SWOT analysis and strategy conception

作　　者：尹正江[1] 

机构地区：[1]海南大学应用科技学院,海南海口571101

出　　处：《特区经济》2010年第2期157-159,共3页Special Zone Economy

摘　　要：海南有发展度假旅游的诸多优势和机遇,但也存在许多制约度假旅游发展的问题与挑战。因此,如何发挥优势、捕捉机遇,减少问题、对抗挑战,发展好度假旅游,提高海南旅游经济效益,是亟待解决的重要课题。本文运用SWOT分析原理对海南度假旅游发展的优势、劣势、机遇和威胁进行了深入分析,在此基础上提出了海南度假旅游发展的战略体系。Hainan has some advantages and opportunities to develop its vacation tourism, but meantime he is facing problems and challenges to restrict the development on its vacation tourism. So, how to utilize the advantages and to catch the opportunities, how to reduce the problems and to face the challenges, how to develop vacation tourism better and to get more economic benefits to Hainan tourism, all the above-mentioned problems need to be solved as soon as possible. We use SWOT to analyze the advantage, disadvantage, opportunity and threaten of tourism in Hainan, and then based on which we put forward the development strategic and measures of the Hainan vacation tourism.

关 键 词：海南 度假旅游 SWOT 战略 

分 类 号：F592.7[经济管理—旅游管理]