中国职业体育发展研究  

Research on China Professional Sports Development

作　　者：胡利军[1] 杨远波[2] 

机构地区：[1]国家体育总局体育科学研究所,北京100061 [2]西南财经大学体育部,四川成都610072

出　　处：《体育科学》2010年第2期28-40,47,共14页China Sport Science

摘　　要：采用文献资料调研、宏观环境(PEST)模型分析、波特(PORTER)模型分析和比较分析等研究方法,从社会学、经济学、管理学和体育营销学的角度,研究西方职业体育和中国职业体育的发展规律。探讨西方职业体育的本质属性、职业体育基本概念、职业体育发展阶段及特征,在分析中国职业体育的发展现状,剖析影响中国职业体育发展的影响因素的基础上,对中国发展职业体育提出对策建议。Through using the methods of literature review, both PEST and PORTER matrix and the comparative analysis, from the point of view of sociology, economics and industry development, this paper studies the development pattern of western country ＇s professional sports and China professional sports and discusses the essential attribute, basic concepts, phase and characters of professional sports. On basis of analyzing influencing factors of China professional sports development, the countermeasure and suggestions of developing China professional sports are put forwarded.

关 键 词：中国 职业体育 影响 因素 发展 对策 

分 类 号：G80-05[文化科学—运动人体科学]