试论电子阅览室管理员的营销意识  

Discussion on the Marketing Consciousness of the Administrators of Electronic Reading Room

作　　者：孙鸿[1] 

机构地区：[1]天津科技大学图书馆,天津300457

出　　处：《科技情报开发与经济》2010年第4期30-31,共2页Sci-Tech Information Development & Economy

摘　　要：针对当前高校图书馆电子阅览室的现状,指出管理人员必须正确认识自己在信息服务中的地位和作用,转变工作观念,以推销员的精神进行读者服务工作,用推销手段来提高服务水平。Based on the current status of electronic reading room in university library,this paper points out that the librarians must correctly know their own position and role in information service,change their concept of work, carry on the service for readers with the spirit of a salesman,and improve their service quality with salesmen’s promotion skills.

关 键 词：图书馆 电子阅览室 推销员 读者服务 

分 类 号：G251.6[文化科学—图书馆学]