农业院校图书馆品牌建设的几点思考——以黑龙江八一农垦大学图书馆为例  

Thoughts on Brand Construction in Agricultural College Libraries——Taking the Library of Heilongjiang Bayi Agricultural University as an example

作　　者：刘春晓[1] 

机构地区：[1]黑龙江八一农垦大学图书馆,黑龙江大庆163319

出　　处：《农业图书情报学刊》2010年第3期45-47,共3页Journal of Library and Information Sciences in Agriculture

摘　　要：黑龙江八一农垦大学是一所具有鲜明农垦现代化大农业教育和科研特色,以农为主、多学科协调发展的农业大学。图书馆品牌建设立足农垦大学,论述了大学图书馆品牌建设的内涵和意义,分析了影响和制约大学图书馆品牌建设的主要因素,提出了大学图书馆品牌建设的方略。Heilongjiang Bayi Agricultural University, a modernized large-scale land reclamation institution, has a distinct agricultural education and research features, mainly on agriculture, multidisciplinary and coordinated development of the Agricultural University. Library of brand building based on Land Reclamation University, discusses the construction of university library brand connotation and significance of analysis of influence and restrict the university library a major factor in brand building and put forward the strategy of brand building university library.

关 键 词：大学图书馆 品牌建设 特色服务 

分 类 号：G25[文化科学—图书馆学]