保险公司客户忠诚度研究  

Study on Degree of Loyalty for Insurance Companies

作　　者：付荣辉[1] 李丞北[1] 

机构地区：[1]哈尔滨金融高等专科学校,哈尔滨150000

出　　处：《价值工程》2010年第1期14-15,共2页Value Engineering

摘　　要：客户忠诚对保险企业而言非常重要,从其自身业务特点和良好的企业形象而言,保险企业必须从提高服务质量、探索新的营销模式、用心与客户沟通等方面做好工作,从而提高客户对保险企业的忠诚度。就保险企业客户忠诚度重要性进行分析,探讨提高客户忠诚度的措施。Loyalty is very important for insurance companies. According to the business features and healthy company images,insurance companies should improve service quality, explore fresh marketing modes and communicate with customers sincerely to promote degree of loyalty for insurance companies.Based on the importance of loyalty in insutance company,the measures how to improve it is discussed.

关 键 词：保险公司 客户忠诚度 营销模式 

分 类 号：F84[经济管理—保险]