河南报纸对外传播现状探析——以《河南日报》为例  

A PROBE INTO NEWSPAPERS' STATUS QUO OF EXTERNAL PROPAGANDA IN HENAN PROVINCE——Taking Henan Daily for example

作　　者：杜付贵[1] 

机构地区：[1]河南工业大学新闻与传播学院,河南郑州450001

出　　处：《河南工业大学学报（社会科学版）》2010年第1期51-54,共4页Journal of Henan University of Technology:Social Science Edition

基　　金：2009年河南省社科联调研课题<新形势下河南省媒体对外传播研究>和省政府决策招标课题<中原崛起的软实力支撑研究>阶段成果之一

摘　　要：媒体对外传播与地方形象、地方软实力建设是密不可分的。河南报纸对外传播取得了一定的成绩,但也存在时政新闻内容冗长、文化味道弱、创新创业科技报道分量较小、广告意识不强等问题。Media＇s external propaganda is closely related to regional images and soft power construction. Henan＇ s newspapers have made some achievements in external propaganda, but there also exist such probems as follows： political news is tediously long, there are fewer sci-tech reports on innovation and pioneering work, their cultural flavour and sense of advertising are weak.

关 键 词：对外传播 地区形象 广告意识 

分 类 号：G216.2[文化科学—新闻学]