男装品牌橱窗陈列研究  

On Window Display of the Brands of Men's Wear

作　　者：张剑峰[1] 梁惠[1] 

机构地区：[1]浙江纺织服装职业技术学院, 浙江宁波315211

出　　处：《浙江纺织服装职业技术学院学报》2010年第1期38-40,共3页Journal of Zhejiang Fashion Institute of Technology

摘　　要：橱窗陈列作为终端销售的第一站,是传递品牌内在情感的重要视觉符号,起着与受众情感交流的媒介作用。本文通过案例从陈列师、品牌形象、主题设计、色彩情感、灯光等几个方面对男装品牌橱窗陈列设计问题进行了探讨。As the first stop of terminal marketing, window display is an important visual symbol to pass the inner emotions of brands and plays the role of emotional communication as a medium. This paper discusses through cases the window display of the brands of men＇s wear in aspects such as display executives, brand image, theme design, color emotion andlighting.

关 键 词：男装 橱窗陈列 陈列师 品牌形象 主题 色彩 灯光 

分 类 号：TS942.8[轻工技术与工程—服装设计与工程]