城市居民体育消费行为决定因素的实证研究  

Empirical study of the deciding factors of sports consumption behaviors of urban residents

作　　者：陈永军[1] 段鹏[2] 高秋平[3] 

机构地区：[1]台州学院体育科学学院,浙江临海317000 [2]南开大学经济学院,天津300071 [3]大庆师范学院体育系,黑龙江大庆163712

出　　处：《体育学刊》2010年第2期33-37,共5页Journal of Physical Education

基　　金：浙江省社会科学界联合会研究课题(07B105);台州市科技计划项目(071RKX03)

摘　　要：运用问卷调查、计量分析等方法研究城市居民各类体育消费行为的决定因素及与决定因素之间的定量关系。结果显示:除体育消费活动的主观影响因素外,城市居民的可支配收入、性别、婚姻状况、受教育程度及年龄结构是影响各类体育消费行为的客观因素。Basing their research subject on urban residents in Zhejiang, by using methods such as questionnaire survey and quantitative analysis the authors studied the deciding factors of various sports consumption behaviors of urban residents as well as the quantitative relations between the deciding factors, and revealed that besides subjec- tive affecting factors of sports consumption activities, the disposable income, gender, marital status, educational level and age structure of urban residents are all important factors that affect various sports consumption behaviors.

关 键 词：体育经济学 体育消费行为 城市居民 

分 类 号：G80-05[文化科学—运动人体科学]