我国农产品营销渠道建设存在的问题与对策  

Research on Problems and Countermeasures of Building China's Agricultural Products Marketing Channel

作　　者：蔡文著[1] 刘华[2] 

机构地区：[1]江西财经大学产业集群与企业发展研究中心/工商管理学院,南昌330013 [2]武汉理工大学经济学院,武汉430070

出　　处：《湖北农业科学》2010年第2期494-496,508,共4页Hubei Agricultural Sciences

基　　金：教育部人文社会科学研究项目基金资助"农产品营销中农户心理契约对农户合作行为影响机理研究--基于江西省农户样本实证分析"(09YJC630106)

摘　　要："农产品卖难"问题多年来一直困扰着我国的9亿农民。农产品缘何难卖,农民为何难以走出"年丰农贫"的困境,究其根源,有农产品营销体系不完善,农产品营销模式与农业市场化进程不相适应等诸多原因。但毫无疑问,农产品营销渠道是农民实现从农产品到货币"惊险跳跃"的关键一环,为此,从我国农产品营销渠道建设的现状分析入手,剖析了当前农产品营销渠道建设存在的问题,并提出了相应的对策建议。For years, ＂On the Issue of Difficult Selling Agricultural Products＂has been plaguing China＇s 900 million farmers. Why selling agricultural products is difficult？ Why farmers become poor？ Reasons include that marketing system of agricultural products is imperfect, and that agricultural products marketing model is incompatible with the process of agricultural markets, etc. There is no doubt that agricultural marketing channel is a key element for the ＂breathtaking jumps＂ of agricultural products. This thesis analyzed the current situation, basic pattern and major problems of the marketing channel of agricultural products in China, and put forward countel^neasures on how to develop and perfect the marketing channels.

关 键 词：农产品 营销渠道 流通 

分 类 号：F304.3[经济管理—产业经济]