湖南文化产业国际化发展步骤和路径选择  

The International Steps and Path Selection of Hunan′s Cultural Industry

作　　者：罗能生[1] 姚小娟[1] 

机构地区：[1]湖南大学经济与贸易学院,湖南长沙410079

出　　处：《技术与创新管理》2010年第2期167-169,177,共4页Technology and Innovation Management

基　　金：湖南省软科学重点项目(2008ZK2010);湖南省研究生创新基金项目阶段性成果(湘财教指[2008]68号)

摘　　要：湖南文化产业国际化已经迈出了重要的一步,但是与世界发达国家文化产业发展水平来看,湖南文化产业在国际上还处于竞争劣势。文章从湖南文化产业国际化的必要性出发,提出了产业国际化发展三步骤:对外版权输出和文化产品出口;全面掌控文化市场销售过程,创建文化品牌;对外直接投资,全球资源整合;以及实现湖南文化产业国际化四路径:贸易出口、战略合作、直接投资与国际人才交流与培训。Hunan has taken an important step in the internationalization of the culture industry, but compared with developed countries in the world, Hunan＇s cultural industry is at a competitively disadvantageous position. In view of the necessity of the internationalization of Hunan＇s culture industry, this article proposes three steps： the output of copyright and the exports of cultural products; full control of the process of cultural marketing to create the cultural brand; direct foreign investment to integrate global resources. Four paths of the realization of Hunan＇s cultural internationalization are put forward： exporting trade, strategic cooperation, direct investment and international exchange of personnel and training.

关 键 词：湖南文化产业 国际化步骤 国际化路径 

分 类 号：F752[经济管理—国际贸易]