虚拟世界的真钱交易分析  

Analysis on the RMT in the Virtual World

作　　者：李乐[1] 

机构地区：[1]武夷学院经济与数学系,福建武夷山354300

出　　处：《重庆邮电大学学报（社会科学版）》2010年第2期30-33,共4页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

摘　　要：虚拟物品的真钱交易是指用真实货币购买虚拟商品和虚拟货币。虚拟商品的价值在于它能给玩家带来效用,真钱交易的本质是商誉,商誉转移的过程则是买方为获得其使用权和所附加的娱乐价值而支付给卖方货币补偿的一种行为。真钱交易市场的出现对大型多用户在线角色类游戏最大的影响在于它产生了生产者剩余和消费者剩余,实现了社会福利水平的帕累托改进。Real money trade for virtual items is using real money to buy virtual goods and virtual currencies. The value of the virtual goods depends on that they are useful for players. The essence of RMT is goodwill, and the goodwill transference is a process that the buyer pays money for the seller for getting the use and entertainment value of the goods. The greatest influence of the appearance of RMT market on MMORPGs is that it produces the producer surplus and the customer surplus and realizes the Pareto improvement for social welfare level.

关 键 词：虚拟世界 真钱交易 虚拟商品 虚拟货币 

分 类 号：F830[经济管理—金融学]