东京迪斯尼项目的市场特征及效益分析  

A Research on the Market Characteristics and Benefit of Tokyo Disney Resort

作　　者：楼嘉军[1] 徐爱萍[2] 段吉盛[1] 

机构地区：[1]华东师范大学旅游系 [2]上海外国语大学贤达经济人文学院

出　　处：《现代城市研究》2010年第3期14-18,共5页Modern Urban Research

摘　　要：在美国迪斯尼公司的海外项目中,日本东京的迪斯尼乐园和迪斯尼海洋乐园以其骄人的经营业绩受到广泛关注。本文以东京迪斯尼乐园和迪斯尼海洋乐园为例,从实证分析的角度对东京迪斯尼两大乐园的客源市场特征及经营收入进行分析,并从主题、消费,商品和表演等方面对东京迪斯尼的经营方式进行阐述。Among the overseas theme parks in the Walt Disney Company, the Tokyo Disneyland and Tokyo DisneySea receive extensive attention for its outstanding business performance. Taken Tokyo Disneyland and Tokyo DisneySea as two examples, the paper analyzes the market characteristics and operational efficiency of the two parks. Then the paper elaborates the mode of operation from the theme, consumption, goods performance and so on.

关 键 词：迪斯尼 客源市场 经营效益 东京 

分 类 号：F591[经济管理—旅游管理]