体育赛事品牌的法律保护研究  

Law Protection of Athletics Game Brand

作　　者：潘建华[1] 

机构地区：[1]重庆大学体育学院,400044

出　　处：《西安体育学院学报》2010年第2期158-161,共4页Journal of Xi'an Physical Education University

摘　　要：赛事品牌是一种无形资产,它是赛事外在的形象标识。市场经济条件下,随着体育赛事品牌知名度的提高,针对各种赛事品牌的侵权行为开始出现并有扩大的趋势,一定程度上影响和制约赛事的健康发展。文章全面阐述了国际、国内体育赛事品牌法律保护的现状,对体育赛事品牌侵权行为进行了分析,从构建完善的体育合同法律体系、加强体育赛事转播机构的法律约束力、完善反埋伏营销法律体系、维护明星运动员的权益等方面提出了对体育赛事品牌进行必要法律保护的措施,研究目的在于促进体育赛事品牌的健康快速发展。The game brand is a kind of immaterial assets and it is the game outside image marking. Under the market economy condition, along with the exaltation of athletics game brand popularity, various infringement behavior of game brand starts appear also extend of trend, influence in the certain degree with the healthy development of check and supervision game. Article elaborates nations, local protective present condition of the brand law of the athletics game completely, carried on to the brand infringement of the athletics game behavior analysis, from set up perfect athletics contract law system, strengthen an athletics game to tta＇n law binding force of sow the organization, perfect and anti - ambush maxketing law system and supported rights etc. of star athlete to put forward to carry on the measure that the necessary law protect to the athletics game brand, study a purpose to lie in promote athletics game brand of the health quickly develops.

关 键 词：体育赛事 赛事品牌 法律保护 

分 类 号：G80-05[文化科学—运动人体科学]