双台河口国家级自然保护区观鸟旅游资源分析与市场开发策略  

Analysis of Bird-watching Resources of Tourist Area in Shuangtaihekou Nature Reserve and its Marketing Strategy

作　　者：梅玫[1] 金洪阳[1] 杨玉成 高晓冬[1] 邹红菲[1] 

机构地区：[1]东北林业大学,哈尔滨150040 [2]辽宁双台河口国家级自然保护区,盘锦124010

出　　处：《野生动物》2010年第2期104-109,共6页

基　　金：教育部新世纪优秀人才支持计划

摘　　要：2009年3～11月,在辽宁双台河口国家级自然保护区对旅游区的鸟类群落进行了调查。共记录到鸟类88种,隶属13目30科。对鸟类旅游资源分析结果表明,旅游区内90%以上的鸟类具有观赏价值。根据鸟类分布分析得到了景区中的最佳观鸟点,且根据最佳观鸟点和鸟类繁殖区的位置设计了景区观鸟步道以及休闲渔业长廊。分析景区观鸟旅游的客源市场,景区客源的地理集中指数为62,针对这一状况提出市场开发构想和产品策略。Bird resources in the tourist area of Shuangtaihekou Nature Reserve was surveyed from March to November,2009, 88 species,30 families and 13 orders of birds were recorded and more than 90%of them were of the aesthetic value.The best scenic spots for bird-watching were determined according to analysis of distribution of birds in the tourist area and the birdwatching trail and fishing corridor were designed.The tourist market was analyzed and geographical concentration index for the tourism was calculated to be 62.Then,the possibility of tourism market development was discussed.

关 键 词：观鸟旅游 观鸟市场开发策略 观鸟旅游产品 双台河口自然保护区 

分 类 号：X36[环境科学与工程—环境工程]