基于“推—拉模型”分析的敦煌入境旅游研究  

The Influence of Push and Pull Factors on Inbound Tourism in Dunhuang

作　　者：谢雪梅[1,2] 韩春鲜[2] 赵枫[1] 

机构地区：[1]新疆师范大学地理科学与旅游学院,新疆乌鲁木齐830054 [2]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《新疆师范大学学报（自然科学版）》2010年第1期83-87,98,共6页Journal of Xinjiang Normal University(Natural Sciences Edition)

基　　金：国家自然科学基金项目(40771058)

摘　　要：Dann提出的"推-拉模型"为分析和检测旅游者动机和旅游行为提供了一个有用的方法。文章以2008年敦煌夏季调查问卷为基础,运用因子分析从推力、吸引力和摩擦力三个方面分析敦煌入境游客的潜在特征,确立了3个推力因子、3个吸引力因子和3个摩擦力因子,并在此基础上利用方差分析法进一步研究推力、吸引力和摩擦力在不同人口统计学特征群体间的差异,为敦煌旅游目的地的开发和旅游市场开拓提供有益参考。Push--pull framework provides a useful approach for examining the motivations underlying tourist behavior. This research examines the influence of pull factors on inbound tourists in Dunhuang in summer in 2008,. based on the questionnaires. From the aspects of attraction and friction, using factor analysis to analyze the potential features of the inbound tourists in Dunhuang, and established three attraction factors and three friction factors. Through the use of variance method analysis, this paper further studies the differences between demographic characteristics of different groups caused by attraction and friction, and provide a useful reference for the development of tourism destination and tourism marketing expansion in Dunhuang.

关 键 词：旅游动机 推力 吸引力 摩擦力 入境游客 敦煌 

分 类 号：O212.4[理学—概率论与数理统计]