南岳旅游地吸引力综合评价与对策研究  

NANYUE COMPREHENSIVE EVALUATION OF TOURISM ATTRACTION AND COUNTERMEASURES

作　　者：蔡梅良[1] 钟志平[1] 

机构地区：[1]湖南商学院旅游管理学院,中国湖南长沙410205

出　　处：《经济地理》2010年第3期514-518,共5页Economic Geography

基　　金：教育部<2007年度人才培养模式创新试验区建设>项目(编号:教高函[2007]29号-171);湖南省社会科学基金项目(编号:08YBB203)联合资助

摘　　要：旅游产业已经作为南岳支柱产业点而迅速发展,要科学地、客观地定位南岳的旅游业现状,就必须对其吸引力进行定性与定量的综合评价,其评价结果可作为进一步合理利用南岳旅游资源的重要依据,同时从宏观上把握南岳旅游业的发展态势,并进一步发掘其"注意力资源"。Nanyue tourism industry has been the growth of the economy as a point and to develop, it is necessary to scientifically and objectively Nanyue positioning tourism destination status, it is necessary to carry out its attractive comprehensive qualitative and quantitative evaluation of the results of its evaluation as a basis for further rational use of Nanyue an important basis for tourism resources, at the same time grasp the macro level the development of tourism Nanyue posture, and further explore its ＂focus resources＂.

关 键 词：南岳旅游地 吸引力 综合评价 对策 

分 类 号：F590[经济管理—旅游管理]