智能营销研究概述(二)——我国智能营销发展战略与机遇  

Summary of research on intelligent sales and marketing of smart grid(2):strategy and opportunity of intelligent sale and marketing in China

作　　者：姚珺玉[1,2] 刘俊勇[1,2] 刘友波[1,2] 张建明[3] 

机构地区：[1]四川大学电气信息学院,四川成都610065 [2]智能电网四川省重点实验室,四川成都610065 [3]四川省电力公司,四川成都610061

出　　处：《电力自动化设备》2010年第3期129-133,共5页Electric Power Automation Equipment

摘　　要：为建立适应我国智能电网发展的新型电力营销模式,提出了开放、互动的"智能营销"新概念。结合国内现状,制定了智能营销3个发展阶段目标,以逐步实现其与智能电网的融合,探讨了智能电网愿景下智能营销差异化发展道路和在诸多层面发展所面临的挑战与机遇,阐述了广域、精细、集约的智能营销理念,提出可观可控、智能运营等战略目标,为智能电网下的电力营销全新领域拓展奠定了理论基调。A new concept of open and interactive ISM（Intelligent Sales and Marketing） is proposed to establish a new mode of electric power sale and marketing,adapting for the development of smart grid in China. With the consideration of current situation in China,the objectives for three development phases of ISM are planed to progressively merge into smart grid. The differential development ways of ISM and the challenges and opportunities in different development aspects are explored in the vision of smart grid. The concept of wide-area,intensive and precise ISM are explained and the strategic objectives of viewable, controllable and intelligent operation are proposed to set the theoretical tone for expanding the new field of power sales and marketing in smart grid.

关 键 词：智能营销 智能电网 理论体系 需求导向 发展理念 机遇 发展战略 

分 类 号：TM73[电气工程—电力系统及自动化] F407.61[经济管理—产业经济]