零售商主导的二级供应链联合定价协调模型研究  

Research on the Joint Pricing and Coordination Model for Retailer Dominant in a Two-echelon Supply Chain

作　　者：严莲莲[1,2] 冯定忠[1,2] 蒋美仙[1,2] 金晶[1,2] 

机构地区：[1]浙江工业大学机械工程学院,浙江杭州310014 [2]浙江工业大学工业工程研究所,浙江杭州310014

出　　处：《轻工机械》2010年第2期115-118,共4页Light Industry Machinery

基　　金：浙江省自然科学基金(Y6090533)

摘　　要：零售商主导型供应链作为一种新兴的供应链模式越来越受到大家的关注。文章引入促销费用对市场需求的影响,在制造商和零售商共同分担促销费用的情况下,通过独立决策和联合决策2种决策方法,运用博弈理论进行求解,得出完全信息条件下双方的均衡结果及利润。通过2种决策下的结果比较,得出联合决策下系统利润明显提高,依据双方对供应链联盟的贡献,给出了系统增益在2者之间的协调方法,实现了共赢。As a new supply chain pattern, retailer-dominated supply chain is getting more and more attentions. We assume that market demand is not only influenced by retail price but also by sales promotion expenses and sharing of the sales promotion expenses. We obtained both sides＇ equilibrium results and profits under complete information condition. Using game-theory. The compared results of these two methods showed that the profits for the supply chain channel under the joint decision-making increased markedly. Furthermore according to the contribution to supply chain league of both sides, we give the coordination method for extra profits to achieve a win-win target.

关 键 词：物流 供应链管理 定价协调 STACKELBERG博弈 

分 类 号：F713[经济管理—产业经济]