中部地区旅游商品开发与中部城市发展研究  

The Research on the Exploitation of Tourist Commodities and Urban Development of Central China

作　　者：汪永太[1] 

机构地区：[1]安徽商贸职业技术学院经济贸易系,安徽芜湖241002

出　　处：《城市发展研究》2010年第3期I0013-I0016,共4页Urban Development Studies

摘　　要：中部地区旅游资源非常丰富,旅游商品生产经营源远流长,但旅游商品生产经营的现状与旅游业的发展形势不协调。现代旅游商品的生产经营应从开发具有特色的旅游商品,融入现代经营业态,拓宽旅游商品的视野等方面着手,不仅能使中部城市旅游商品的开发生产与经营焕发出新的生机,也有利于中部城市的旅游经济发展、产业结构升级,进而促进中部城市社会经济的转型与发展。The central region contains abundant tourism resources and has a long history in the production of tourist products, but the present status of tourist commodity management is not attuned to the developing situation of tourism. The production and operation of modern tourist commodities should develop characteristic tourist commodities, integrate into the modern operating situation and broaden the vision of tourist commodities, all these not only make the development of production and operation of tourist products full of vigor and vitality, but also conducive to the central city＇s tourism economic development, upgrade the structure of industry, thus promoting the transition and

关 键 词：中部地区 旅游商品 中部城市 营销体系 产业结构升级 

分 类 号：F293[经济管理—国民经济]