基于财富效用的产权协商定价理论研究  

Theoretical Study of Bargaining Pricing for Property Rights Based on Wealth Utility

作　　者：杨忠直[1] 彭俊伟[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200052

出　　处：《上海交通大学学报》2010年第3期311-316,共6页Journal of Shanghai Jiaotong University

基　　金：国家自然科学基金资助项目(70573070)

摘　　要：基于效用理论和交换理论,根据人们对财富价值的偏好,构造了度量交易人对产权交易中所获利润满足程度的财富效用函数.在产权交易中,买卖双方的获利水平作为财富效用函数的自变量,服从不满足定律和满足程度递减定律.基于个人的财富效用函数,构建产权交易定价的协商模型,并导出协商交易均衡价格的求解方程.在均衡价格状态上,研究了财富效用函数结构参数和协商模型参数的变化对均衡价格的影响.这些研究为产权协商交易定价的机制设计提供了科学基础.Based on the historical progress of utility theory and exchange theory,this paper constructed a wealth utility function of measuring player＇s satisfaction for profit gained from the property bargaining based on the wealth preference of people.In the process of property bargaining,the changes of profits of seller and buyer as variables of wealth utility function well conduce to the wealth utility function in accordance with the law of dissatisfaction and the law of satisfaction decrease.In the basis of wealth utility function of individuals,the models of bargaining for property pricing were constructed and the equations of solving equilibrium price of bargaining were derived.On the state of equilibrium price,the effects of structure parameters changes of wealth utility function and the effects of model parameters changes of bargaining games on the property pricing were analyzed,which provides the scientific basis for the mechanism designs of property bargaining.

关 键 词：产权定价 协商势力 威慑力 财富效用函数 加权边际效用 

分 类 号：F041.31[经济管理—政治经济学]