传媒联动的竞合价值与趋向探析  

Media Linkage Analysis of Cooperation Values and Trends

作　　者：黄晓军[1,2] 强月新[1] 

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072 [2]南昌大学新闻与传播学系,江西南昌330031

出　　处：《南昌大学学报（人文社会科学版）》2010年第2期119-123,共5页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：国家社会科学基金课题"我国大众传媒的竞争与合作研究"(08BXW011)

摘　　要：传媒联动开启了传媒合作竞争、跨越发展的历程,多表现为传媒外部的业务合作和对地域、介质、级别的跨越式发展。传媒因其互补性和规模化、巩固市场地位的优势而联动,同时也存在信息环境单一的问题。传媒联动为传媒集团的跨域发展注入了活力,除了业务合作,传媒还展开多方位的跨越式合作,但是,因政策的变动,以联动为起点的跨越使传媒联盟更加凸显出来。Media linkage puts the media into the media cooperation and cross-development course.Linage means the media outside business cooperation and crossing development of geographical factors,medium,level and so on.The media joint others because of their complementarity and scale and consolidate the market position of advantage linkage,so that information environment is a single problem.Media interaction for the media group has injected vitality into the development of cross-domain,in addition to business cooperation,media launch comprehensive co-operation by leaps and bounds,but policy changes cross-linkage as a starting point to enable the media alliance to be prominent.

关 键 词：传媒联动 业务合作 传媒联盟 新闻 传媒 

分 类 号：F832.33[经济管理—金融学]