当前我国地方少儿节目存在的问题及其对策  

Present Problems and Countermeasures of Local Children's Programs in China

作　　者：于舸[1] 

机构地区：[1]浙江传媒学院播音主持艺术学院,浙江杭州310018

出　　处：《南昌大学学报（人文社会科学版）》2010年第2期128-132,共5页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：浙江省社会科学规划项目"浙江省少儿频道制作与少儿心理需要的应对性研究"(07N88);浙江省高校科研计划项目"构建播音主持创新人才培养模式的研究与实践"(200804490)

摘　　要：通过问卷调查分析可知,地方少儿节目存在着收视不稳定、时间和内容安排不合理、自办节目不创新、风格不突出、栏目知名度不高等问题。解决这些问题的主要对策是:以分时段的定向播出,达到有效传播的最大化;以增大原创性节目的篇幅,把地方文化与少儿审美相结合,达到收视份额的提升;以节目的独特包装,达到儿童的心理期待。The survey analysis shows that the viewing of local children＇s programs is instable,the time and content arrangements for children＇s programs unreasonable,and self-programming not innovative,style not prominent,and well-known column not high.The main measures to solve these problems are：Sub-directional broadcast time to achieve the maximization of effective communication,increasing the length of original programming to local culture and children＇s aesthetic interest,and showing unique packaging to the psychological orientation of the children audience.

关 键 词：少儿节目 问卷调查 问题 对策 

分 类 号：G222.3[文化科学]