金融危机与科技出版专业化  

Financial Crisis and Sci-Tech Publishing Specilization

作　　者：谭耀文[1] 

机构地区：[1]科学出版社,北京100717

出　　处：《出版科学》2010年第2期34-36,共3页Publishing Journal

摘　　要：在金融危机和出版业滞胀双重困难面前,科技出版要赢得市场和读者信心,必须走专业化发展之路。其主要内容包括:出版前端专业化,营销和销售专业化,管理专业化,科技出版特色化和专业化,以及有效开发、影响并改变人们的消费结构与消费方式。Sci-tech publishing must take the road of specialized development to win the markets and the confidence of readers in the face of double difficulties with financial crisis and publishing sluggish crisis.It mainly contains the specialization of editing,marketing,and management,the characterization and specialization of sci-tech publishing,as well as developing,infecting and changing people＇s consumption structures and manners effectively.

关 键 词：金融危机 科技出版 专业化 

分 类 号：G237.9[文化科学]