商业信用-广告合作的供应链两部定价契约协调  

Supply Chain Two Part Pricing Contract Coordination Based on Trade Credit and Advertisement Cooperation

作　　者：于丽萍[1] 葛汝刚[1] 黄小原[1] 

机构地区：[1]东北大学工商管理学院,辽宁沈阳110004

出　　处：《工业工程与管理》2010年第2期41-45,共5页Industrial Engineering and Management

基　　金：国家自然科学基金项目(70572088);国家自然科学青年基金项目(70702037);中央高校基本科研业务费资助(N090406008)

摘　　要：在一个制造商和一个零售商构成的供应链中,考虑制造商以提供商业信用、零售商以广告形式进行的合作对制造商制定批发价格的影响,通过纵向整合分析、Nash均衡分析与Stackelberg均衡分析,阐明两部定价契约在供应链协调及收益分配方面的作用,确定了实现供应链协调的契约参数与条件。最后通过数值算例说明了所得结论。In a special supply chain consisted by one manufacturer and one retailer,the influence of cooperation style which the manufacture provides trade credit and the retailer provides advertisements on the pricing of manufacture.Some analysis including vertical integration analysis,Nash balance analysis and Stackelberg balance analysis are completed and the function of two-part pricing on supply chain coordination and income allocation are analyzed.Upon these,the contracts parameters and conditions which achieve supply chain coordination are presented.Finally,some numerical examples are presented to illustrate above results.

关 键 词：供应链 商业信用 广告 两部定价 协调 

分 类 号：F406.2[经济管理—产业经济]