论中国传媒产业市场结构特征——以电视产业为例  

An Analysis of Conditioning of Intervention-oriented Market Structure on Media Industries: Taking TV Industry as an Example

作　　者：岳芃[1] 

机构地区：[1]西北大学新闻传播学院,陕西西安710069

出　　处：《统计与信息论坛》2010年第4期81-86,共6页Journal of Statistics and Information

基　　金：陕西省2009年哲学社会科学规划基金项目<陕西文化娱乐产业聚集能力培育研究>(09J007)

摘　　要：国家在大力促进传媒产业化发展的同时又对传媒产业采取行政性管制,以保障传媒产业的正确舆论导向,但是,这些行政措施导致传媒产业具有典型的行政性垄断特征,从而使得传媒产业表现出低经济绩效的特征,影响着传媒产业的大发展和大繁荣。运用"结构——行为——绩效"的分析方法,在深入分析行政性垄断的市场结构特征对传媒产业经济绩效影响的基础上,探讨传媒产业在坚持正确舆论导向的前提下实现大发展和大繁荣的途径。In order to maintain the correct orientation of public opinion, driving industrialization of media industries under intervention - oriented market structure is the key policy in the development of China＇ s media industries. However, administrative monopoly characterizes this policy , induces ineffective performance in media industries. Using analytical framework of structure - behavior - performance, this paper analyzes the effective of intervention- oriented market structure- behavior - performance, this paper analyzes the effective of intervention-oriented market structure on the economic performance of China＇ s media industries, then discusses the effective way to promote the vigorous development of China＇ s media industries under the correct orientation of public opinion.

关 键 词：传媒产业市场结构 行政性垄断 经济效益 

分 类 号：F045.5[经济管理—政治经济学]