莆田2010年省运会市场化运作刍议  

About Market-oriented Operation of the 2010 Fujian Provincial Games to be Held in Putian

作　　者：朱家新[1] 黄荔生[1] 

机构地区：[1]莆田学院体育系,福建莆田351100

出　　处：《莆田学院学报》2010年第1期82-85,共4页Journal of putian University

基　　金：莆田市科技局基金课题(2007S20)

摘　　要：随着我国市场经济体制改革的不断深入,举办大型体育竞赛活动由原来政府包办逐步向市场化运作方向转变已成为必然。文章对即将举办的莆田2010年省运会市场化运作的实现基础进行了综合分析,列举出诸多影响因素,并提出市场化运作的一些合理化的建议,对类似于省级运动会规模的市场开发和运作也具有一定的现实指导意义。With the continuous deepening of the reformation of market economy system, it is a necessity to switch the operational modes of the large scale sports games---from government monopolization to market-oriented operation. As the 2010 Fujian Provincial Games will be held in Putian, the essay analyzes the basis and influences of the realization of the market-oriented operational modes, thus propose a number of reasonable recommendations which will be a practical guidance for the market-oriented development and operation for the games with similar scale.

关 键 词：福建 省运会 运作模式 市场化 

分 类 号：G812.257[文化科学—体育学]