论长沙电视台电视剧差异化生存策略——以《雍正王朝》《走向共和》《恰同学少年》为例  

Living Strategies about TV Play Differentiation in Changsha TV Station——Example for Yongzheng Nynasty,Towards Republic and Just the Youth

作　　者：陆军[1] 

机构地区：[1]湖南第一师范学院,湖南长沙410205

出　　处：《湖南人文科技学院学报》2010年第1期68-71,共4页Journal of Hunan University of Humanities,Science and Technology

基　　金：2007年湖南省哲学社会科学基金项目(07YBA064)

摘　　要：长沙电视台,一个名不见经传的内陆电视台,在1999、2003、2007三个年度拍出了风靡全国的《雍正王朝》、《走向共和》、《恰同学少年》三部电视剧。追求差异化的生存策略是它取得成功的重要条件,这一策略的关键点就是内容创新、传播途径创新、功能创新和风格创新。Changsha TV station, which was a small and unknown inland TV station. It produced three famous TV plays such as Yongzheng Nynasty, Towards Republic and Just the Youth, which took by storm in our country in 1999, 2003 and 2007. The Success of living strategies on differentiation lies in new material, new transmission, new capabitity and new styles, and these are their essential factors about its success.

关 键 词：长沙电视台 电视剧 差异化 策略 创新 

分 类 号：G22[文化科学]