大学生风险倾向与风险感知对创业决策的影响研究——基于规则聚焦理论  

Research on the Influence of College Students' Risk Proprnsity and Risk Perception to Entrepreneurial Decision-Making——Based on the Regulatory Focus Theory

作　　者：靳取[1] 

机构地区：[1]西南交通大学经济管理学院,四川成都610031

出　　处：《贵州商业高等专科学校学报》2010年第1期67-71,共5页Journal of Guizhou Commercial College

摘　　要：以创业理论、规则聚焦理论、认知心理学等理论为基础,以在校大学生为被调查者,分别分析其促进聚焦导向和预防聚焦导向对风险倾向和风险感知的影响,进而分析其创业决策行为。结果发现,预防聚焦导向对风险倾向有显著影响,而促进聚焦导向则显著影响对风险的感知水平;与此同时,风险倾向和风险感知可以显著影响创业决策,而风险倾向对风险感知则没有显著影响。Based on the entrepreneurship theory, regulatory focus theory and cognitive psychology, relying on the existing business theory, the paper combines the concepts promotion focus and prevention focus and takes the college students for respondents to analyze the influence by the promotion focus and prevention focus to risk propensity and risk perception, then to the entrepreneurial decision-making. It is discovered that the prevention focusing guidance has the remarkable influence to the risk propensity, but promotion focusing guidance affects the risk perception obviously. Meanwhile, this research also discovers that the risk propensity and the risk perception may obviously affect the entrepreneurial decisionmaking, but the risk propensity does not have the remarkable influence to the risk perception.

关 键 词：规则聚焦 风险倾向 风险感知 创业决策 

分 类 号：G449.1[哲学宗教—心理学]