论商品包装中环境效益与经济效益的统一  

Unification of Environmental Benefits and Economic Benefits of Product Packaging

作　　者：刘益明[1] 刘建国[1] 

机构地区：[1]湖南工业大学,湖南株洲412008

出　　处：《湖南工业大学学报（社会科学版）》2010年第2期49-52,共4页Journal of Hunan University of Technology(Social Science Edition)

基　　金：湖南省环境科技发展项目"商品包装与环境效益研究"(湘财建指[2006]127号)

摘　　要：追求环境效益是商品包装中应有的价值取向,但包装设计者往往只重视商家的经济效益,而忽视了这一设计给生态环境带来的损害。在建设环境友好型和资源节约型社会背景下,实现商品包装中经济效益与环境效益的统一,显得尤为必要。The pursuit of environmental benefits is where product packaging should direct its value attention to. However, packaging designers tend to attach importance only to the economic benefits of business and neglect the damage a certain design does to the ecological environment. It is particularly essential to realize the unification of economic benefits and environmental benefits of product packaging against the background of building an environment -friendly and resource -saving society.

关 键 词：商品包装 环境效益 经济效益 

分 类 号：F760.3[经济管理—产业经济]