严重自然灾难地景区游客流失原因因子分析——以汶川地震后四川旅游为例  

Factor Analysis on the Reasons for Tourist Drain after Serious Natural Disaster in Scenic Spots——Taking Sichuan Tourism after the Earthquake in Wenchuan as an Example

作　　者：刘世明[1] 南剑飞[1,2] 李蔚[2] 

机构地区：[1]四川大学工商管理学院,四川成都610064 [2]西南石油大学经济管理学院,四川成都610500

出　　处：《海南大学学报（人文社会科学版）》2010年第2期89-94,共6页Journal of Hainan University （Humanities & Social Sciences）

基　　金：四川省哲学社会科学重点研究基地--四川旅游发展研究中心立项资助课题(LY09-13)

摘　　要：以汶川地震后的四川旅游为背景,通过文献梳理和深度访谈,建立了严重自然灾难后游客流失原因的测量量表,通过实证研究,归纳出严重自然灾难后游客流失的5个因子:安全疑虑、景观损坏、心理忌讳、伦理冲突和成本担忧。It is a common situation that tourists drain rapidly in scenic spots after the occurrence of severe natu- ral disaster. What causes the loss of tourists in disaster affected areas？ Taking Sichuan tourism after the Wenchuan earthquake as a background, this paper established a measurement scale for the causes of tourist drain after serious disaster through literature review and depth interviews; then by empirical research, summarized five tourist-drain factors： security concerns, landscape damage, psychological taboo, ethical conflicts, and cost concerns.

关 键 词：严重自然灾难 游客流失 因子分析 汶川地震 

分 类 号：F592.6[经济管理—旅游管理]