论析影响我国体育产业发展的因素及对策  

Analysis of the impact on the development of China's sports industry factors and countermeasures

作　　者：沈洋[1] 

机构地区：[1]淮安商业学校,江苏淮安223001

出　　处：《学理论》2010年第12期144-146,共3页Theory Research

摘　　要：通过对体育产业发展状况的分析,论述体育产业经济发展问题,主要在于:政府对体育投入的总量偏少,体育产业的投入渠道单一;体育产品制造业市场缺乏竞争力;体育产业有形资产的运营效率有待提高;体育产业的无形资产尚待与国际接轨;体育产业法制建设尚不完善。而解决这些问题的对策是:加强政府宏观调控;进一步开拓和发展体育产业市场;强化体育产业市场的内部要素。The development of China＇s sports industry analysis, on China＇s sports industry in the middle of economic development is mainly due to： the Government＇s total investment in small sports, sports channels into a single industry; sports products uncompetitive manufacturing markets; Sports tangible assets of the industry needs to be improved operational efficiency; sports industry to be in line with international standards of intangible assets; the sports industry is still not perfect the legal system. To resolve these issues is＇. To strengthen the government＇s macro-control; further explore and develop the sports industry market; to strengthen the sports industry＇s internal elements of the market.

关 键 词：产业经济 体育产业 对策 

分 类 号：F062.9[经济管理—政治经济学]