惠州电子商务发展策略研究  

Research on the Development Strategy of Huizhou E-commerce

作　　者：欧晓波[1] 张敏[1] 

机构地区：[1]惠州学院,广东惠州516007

出　　处：《物流科技》2010年第4期143-145,共3页Logistics Sci-Tech

基　　金：惠州信息产业局项目资助;项目编号:[2009]111

摘　　要：惠州电子商务面临企业信息化和物流配送水平低,社会信用体系和金融体系不完善,专业人才匮乏等问题。通过研究,惠州电子商务发展策略应该合理选择电子商务模式,提高企业信息化水平,发挥政府和行业协会的引导扶持作用,引进和培养电子商务专业人才。Huizhou E-commerce is faced with some problems： the low level of the enterprise information technology and logistics distribution, the imperfect social credit system and financial system, and the shortness of professionals. Through this paper, the E-commerce development strategy of Huizhou should be a reasonable choice e-business models, to improve the level of enterprise information technology, government and industry associations to play a supportive role to guide, and to introduce or cultivate E-commerce professionals.

关 键 词：电子商务 物流配送 发展策略 

分 类 号：F716[经济管理—产业经济]