我国农民消费决策的理论研究及实证检验  

Theory and Empirical Test of China's Rural Residents' Consumption Decision Making

作　　者：徐会奇[1] 王健宇[2] 李辉[3] 

机构地区：[1]青岛大学国际商学院,青岛市266071 [2]中国社会科学院研究生院,北京100102 [3]青岛大学国际商学院市场学系

出　　处：《经济与管理研究》2010年第4期32-39,共8页Research on Economics and Management

基　　金：国家社会科学基金项目(项目批准号07BJY125)“中国农民收入性质影响消费率的理论实证研究”的阶段性成果

摘　　要：农民消费是影响我国和谐社会建设和经济持续快速发展的重要问题。本文通过理论分析和推导,建立了一个能够较为全面反映农民消费决策的主观性、短视性、过度敏感性以及消费惯性等特征的理论模型,并对这一模型进行实证检验。检验结果表明:农民消费行为受到消费习惯、收入水平、不确定性和制度等多种因素的显著影响,是这些因素共同作用的结果。China＇s rural residents＇ consumption has a great influence on the construction of better harmonious society and sustainable and rapid development of domestic economy. Through theoretical analysis and derivation, a theoretical model is established, which can reflect the subjectivity, myopia, oversensitivity, consumption inertia and other characteristics of the China＇s rural consumption decision. An empirical test of this model is also made to find out that consumption habits, levels of income, uncertainty and polices influence China＇s rural residents＇ consumption behaviors together.

关 键 词：农民消费 消费惯性 短视消费 不确定性 有限理性 

分 类 号：F014.5[经济管理—政治经济学]