美国休闲游客对中国作为国际旅游目的地的评价:基于IPA方法  

The Use of Importance-performance Analysis for Evaluating China as An International Tourist Destination——Based on American Leisure Tourists' Perception

作　　者：王素洁[1] 胡瑞娟[2] 李想 

机构地区：[1]山东大学管理学院,山东济南250100 [2]对外经济贸易大学国际经贸学院,北京100029 [3]美国南卡罗来纳大学酒店与旅游管理学院,哥伦比亚29209

出　　处：《旅游学刊》2010年第5期44-50,共7页Tourism Tribune

基　　金：国家旅游局资助~~

摘　　要：运用IPA分析法对美国休闲游客对中国作为国际旅游目的地的评价进行实证研究,并通过统计分析探讨了到访美国游客与未到访美国游客对中国绩效性评价方面的差异。研究结果明确了中国今后在"继续保持"、"表现过度"、"毋须优先"和"改善重点"方面应关注的要素,并提出了具体的应对措施。This study explores which attributes American leisure tourists consider more important when it comes to choose their international tourist destinations.Specially,this study seeks to how well China,as an international tourist destination,performs in delivering these important attributes.Importance-performance analysis is used in this study to provide in-depth information about the competitiveness and the current advantages and disadvantages of China as American tourists＇ international tourist destination.The survey results also show past travel experiences to China have significant influence on visitors＇ perception of China.The IPA analysis tool helps us to identify China＇s strengths and weakness as perceived by American tourists and find out the focus of the work of American inbound travel market in the near future.

关 键 词：美国休闲游客 IPA 中国 国际旅游目的地 

分 类 号：F592[经济管理—旅游管理]