黑龙江国际滑雪节的文化与经济效应  

Discussion on the Cultural and Economic Effect of Heilongjiang International Skiing Festival

作　　者：于杨[1] 夏光[1] 刘巍[1] 

机构地区：[1]黑龙江中医药大学体育教学研究部,黑龙江哈尔滨150040

出　　处：《冰雪运动》2009年第5期92-96,共5页China Winter Sports

摘　　要：探究黑龙江国际滑雪节的历史、文化与经济效应,对振兴龙江经济、促进社会进步具有重要而深远的意义。提出连续举办12年的黑龙江国际滑雪节将滑雪从一项竞技体育运动发展成一个产业,已经成为黑龙江一个标志性品牌。认为黑龙江国际滑雪节塑造了特色鲜明、影响广泛和引领时尚的滑雪节文化;带来越来越广泛的滑雪消费市场,引起日益国际化的滑雪场开发与经营,形成趋于完善的滑雪产业链;使滑雪旅游成为龙江经济的新增长点,并且推动了龙江交通、餐饮等行业的快速发展,极大地促进了龙江经济和社会的全面发展。It＇s important for revitalizing the Heilongjiang economy and advancing the social progress to study the cultural and economic effect of Heilongjiang international skiing festival.The article indicates that the festival with 11 years history has become an emblematical brand and has developed the skiing from a competitive sport into an industry.It thinks the festival has shaped a distinctive and faddish skiing culture with an extensive influence and is bringing more and more skiing consumer market,and is increasing the internationalization of skiing resort development and management,and is forming more rational skiing industry chain.The festival turns the skiing tourism into new economic growth factor,and hastens the development of traffic and catering trade,and greatly accelerates the economic and social development in Heilongjiang province.

关 键 词：黑龙江 滑雪节 文化 经济 效应 

分 类 号：G85-05[文化科学—民族体育]