企业市场行为的伦理判断与伦理提升  

Ethical Judgment and Promotion of Corporate Market Behavior

作　　者：侯亚丁[1] 

机构地区：[1]东南大学哲学与科学系,南京210008

出　　处：《商业研究》2010年第5期205-211,共7页Commercial Research

摘　　要：企业市场行为是企业产品的市场实现过程,这一过程实现的不仅是企业产品的经济价值,同时也是产品伦理价值的附加和实现过程。企业伦理价值的市场附加过程包括从市场决策、伦理判断到市场评价、反馈调整的过程,这一过程影响于市场决策的伦理因素,通过市场行为的伦理判断和市场评价的提升等过程,最终完成企业伦理价值在市场行为中的产品附加过程。What has been raised in a corporate market behavior has not only economic values but also has ethical val- ues. The added processes by which corporate puts its ethics on products include market decision, ethical judgment, ethics assess and feedback - adjustment. The process is influenced by ethical factors, and finishes adding ethical values by market behavior judgment and market assess promotion.

关 键 词：企业 市场行为 伦理判断 伦理提升 

分 类 号：F091.3[经济管理—政治经济学]