视觉传达要素在酒店制服设计中的运用  

Application of Visual Communication Elements in the Design of Hotel Uniform

作　　者：廖雪梅[1] 杨渝坪[1] 朱利容[1] 张序贵[1] 

机构地区：[1]成都纺织高等专科学校,成都611731

出　　处：《包装工程》2010年第10期75-77,91,共4页Packaging Engineering

摘　　要：阐述了酒店制服视觉传达的构成要素,分析了制服视觉传达要素之间的构成关系与构成原则,并对视觉系统基本要素中的酒店标志、象征图形、名称、标准字体、标准色在制服中的具体运用方法进行探讨,为CI设计策略在制服中的有效运用提供理论研究基础。It expounded the components of visual communication elements in the design of hotel uniform,summarized the composing relationship and rules of visual communication elements in hotel uniform,and probed the application method of basic elements of vision system,such as the hotel logo,graphic symbols,names,standard fonts,standard color in uniform design,thus providing theoretical research base for the effective application of CI design strategy.

关 键 词：视觉传达 酒店制服 制服设计 

分 类 号：J523.5[艺术—艺术设计]