北京市草莓鲜果消费模式的初步研究  

Primary Study on Consumptive Model of Strawberry in Beijing

作　　者：孟雪玲[1] 刘芸 李天红[1] 

机构地区：[1]中国农业大学农学与生物技术学院果树系,北京100193 [2]北京市果树逆境生理与分子生物学实验室,北京100193

出　　处：《中国农学通报》2010年第12期354-357,共4页Chinese Agricultural Science Bulletin

基　　金：新世纪人才支持计划(NCET-06-0108);国家自然科学基金(30871696);国家"十一五"支撑计划(2007BAD36B02)

摘　　要：为掌握北京市草莓鲜果消费的特点,分析了消费者行为的诸因素对其购买行为的影响,采取发放调查问卷的形式收集相关数据,再采用分层取样法、结构分析法和比较分析法等研究方法,对相关数据进行收集、整理,并分析,初步探明了北京市草莓鲜果的消费模式。For the study of strawberry consumptive characteristics in Beijing, the influence of a consumer behavior on purchase behavior is analyzed. This research is based on consumptive economic theories and consumptive behavior academic theories. The collection, sorting and analysis of related data are carried out using layering sampling, structural analysis method and comparative analysis method. The consumptive model of strawberry in Beijing has been proved up primarily.

关 键 词：消费模式 消费行为 草莓鲜果 

分 类 号：F304[经济管理—产业经济]