论大众媒介对粉丝形象的建构  

An Analysis of Media Representation of Fans

作　　者：蔡骐[1,2] 

机构地区：[1]湖南师范大学新闻与传播学院 [2]湖南师范大学文化与传播研究所

出　　处：《新闻与传播研究》2010年第2期50-56,共7页Journalism & Communication

基　　金：教育部人文社会科学一般项目《“粉丝”型受众及其引导策略》的阶段性成果,项目批准号为09YJA860005;湖南师范大学中国传播与现代化研究中心的资助

摘　　要：大众媒介在公众对粉丝看法的形成过程中起着重要作用,它们经常从不同角度来报道并放大具有典型意义的粉丝个案,以此建构粉丝形象并引导人们对该群体的印象存储。媒体对杨丽娟事件的报道采取了污名化的手法,在本质上契合了媒介建构的商业模式,而对"什锦八宝饭"的报道则符合媒介建构的宣传模式,以授予粉丝合法的声望及地位。然而,这两种极化的粉丝形象都不能代表粉丝群体的真实面貌,并会使公众在看待这一群体时陷入一种二元对立的认识误区。事实上,媒体在发挥自身建构功能的同时,也在不断被社会中的经济力量和政治力量所整合,这使得新闻报道在某种程度上成为一种转喻。Media shape public perceptions of fans through constantly shifting their perspectives in representing specific fans and leading the public views of them.The media used the negative portrayal method in representing Yang Lijuan,which fits into the business model of media representation.However,the media report of 'shijin babaofan' followed the propaganda model of media construction,which helped fans gain a sense of legitimacy and position.Nevertheless,neither model is able to honestly represent the true identities of fans as a community; rather,the public is misled as they are caught in between two polar perspectives.The fact is that while media plays the representative function,it is,to a certain degree,transformed into a form of metaphor by both political and economic forces in a society.

关 键 词：大众媒介 粉丝 形象 杨丽娟事件 商业模式 宣传模式 认识误区 二元对立 

分 类 号：G206.3[文化科学—传播学]