QQ群聊会让人更相信谣言吗?——关于四则奥运谣言的控制实验  

Will QQ Group Communication Lead Participants to Believe Rumors More? An Experiment of Control of Four Olympic Game Rumors

作　　者：周裕琼[1] 

机构地区：[1]深圳大学传播学院传媒与文化发展研究中心

出　　处：《新闻与传播研究》2010年第2期76-87,共12页Journalism & Communication

基　　金：国家社会科学基金青年项目"网络谣言的传播规律及应对策略研究"(07CXW012)阶段性成果

摘　　要：传统谣言研究显示,人们会因为信谣而传谣,并因传谣而更加信谣。在网络环境下,丰富易得的信息以及充分自由的讨论会不会使谣言传播呈现出不一样的规律?本文采取控制实验的方法,在2008年北京奥运会期间向八位参与者植入了四则精心设计的奥运谣言并要求他们在QQ群展开讨论,结束后各自撰写一篇博客文章。通过对实验及访谈数据的分析本文回答了三个问题:其一、在网络环境下网民如何判断谣言是否可信?其二、QQ群聊会给网络谣言带来什么样的变异?其三、QQ群聊最终是让参与者更相信谣言,还是更不相信谣言?Traditional rumor research find that believing rumors will lead people to transmit rumors,and as a result,transmitting rumors will make people believe rumors more.However,in the context of Internet communication,will the abundant and easily accessible information as well as the substantial and free discussion result in different principles of rumor communication? During the 2008 Beijing Olympic Game,we employed a control experiment to plant four carefully designed rumors about Olympic to eight participants,and asked them to discuss these rumors in QQ group and then respectively wrote a blog article.This paper analyzes the data from experiment and interviews and answers the following three questions: 1 How do participants judge the credibility of rumors in the context of Internet communication? 2 What patterns of content changes will take place in QQ group communication? 3 Eventually,whether the QQ discussion leads participants to believe rumors more or less?

关 键 词：2008年北京奥运会 谣言传播 QQ群聊 实验 网络环境 精心设计 网络谣言 参与者 

分 类 号：G206[文化科学—传播学]