快速消费品行业应对VMI的策略分析  

Strategy analysis on VMI of FMCG Industry

作　　者：许甜甜[1] 石晶[1] 

机构地区：[1]南京大学工程管理学院,江苏南京210093

出　　处：《物流工程与管理》2010年第4期79-81,共3页Logistics Engineering and Management

摘　　要：随着市场竞争的加剧,快速消费品供应链管理越来越引起人们的重视,如何使需求信息在链上有效流通,使上游供应商及时掌控消费者需求信息是企业获得竞争优势的重要方面。VM I是一种新的库存方式,对改善供应链的绩效有积极的作用,该策略有效实施能够使快速消费品行业及时掌握消费者的需求信息,提高市场响应速度,加大其市场份额。文中在分析快速消费品行业实施VM I优势的基础上,指出实施VM I面临的一些挑战,并给出了应对这些挑战的策略分析。With the market competition heating up, the FMCG supply chain management is more and more focused on. How demand information circulates smoothly is very important for enterprise to gain competitive advantage. VMI is a new inventory strategy, its implementation can meet the FMCG industry＇s aim to grasp the requirements of consumer demand on time, fast response to market, and furthermore increase the market share. This paper analyzes the advantages of FMCG industry based on the implementation of VMI, raises some of the challenges that it may face during the implementation of VMI, and gives strategy analysis to address these challenges.

关 键 词：快速消费品 VMI 决策分析 

分 类 号：F211[经济管理—国民经济]