古镇旅游心理商业容量研究——以重庆磁器口古镇为例  

Research on Tourism Psychological Commercial Capacity of Ancient Town:A Case Study of Ciqikou Ancient Town in Chongqing

作　　者：蒋坤富[1] 张述林[1] 唐为亮[1,2] 葛小涛[1] 

机构地区：[1]重庆师范大学地理与旅游学院,重庆400047 [2]重庆秘境山乡旅游投资有限公司景区开发部,重庆400800

出　　处：《顺德职业技术学院学报》2010年第2期29-33,共5页Journal of Shunde Polytechnic

基　　金：重庆市哲学社会科学规划项目(2007-JJ34);重庆市教委科学技术研究项目(KJ070813)

摘　　要：在对磁器口进行了商业现状和市场调查的基础上,采用定量研究方法对磁器口进行了古镇旅游心理商业容量研究,探讨了古镇旅游心理商业容量的指标体系,计算出了磁器口古镇旅游心理商业容量为6.09hm2。认为磁器口古镇商业化并未过热,并对结果原因进行了分析。Based on ciqikou commercial status and market research, this paper carries out studying Ancient Town Tourism psychological commercial capacity by using quantitative research methods. The paper Studies Ancient Town Tourism psychological commercial capacity indicators, and calculates ciqikou Ancient Town Tourism psychological commercial capacity of 6.09 hm^2. Finally the paper Concludeds that commercialization of Ciqikou is not overheating, and analyses the causes of the results.

关 键 词：古镇旅游心理商业容量 磁器品 古镇 指标 

分 类 号：F590[经济管理—旅游管理]