农业产业链“公司+农户”组织模式再造  

Restructuring the Agricultural Industrial Chain of "Company+Farmer Household" Pattern

作　　者：高青松[1] 何花[1] 陈石平[1] 

机构地区：[1]湖南涉外经济学院,湖南长沙410205

出　　处：《科学决策》2010年第1期35-43,61,共10页Scientific Decision Making

摘　　要：针对农业产业链"公司+农户"组织模式存在的利益冲突和由利益关系引发质量难以控制的问题,借鉴国外先进的农业产业链组织经验,从产业链纵向组织结构分析入手,将"公司+农户"组织模式改造为"公司+农业产业工人"、"品牌+农户+市场"、"供销合作社+品牌+农户"三种新模式。通过典型实例分析了新模式的战略优势、实施障碍与风险。In view of the interest conflicts in the agricultural industrial chain of ＂company ＋ farmer household＂ pattern and the question of difficult control of quality, this paper, by borrowing overseas advanced experiences in agricultural industrial chain organous izations, presents three new modes of ＂company ＋ agriculture industrial workers＂, ＂brand ＋ farmer h ehold ＋ market＂, ＂supply and marketing cooperative ＋ brand ＋ farmer household＂ transformed from ＂company ＋ farmer household＂ through the analysis of industrial chain longitudinal organizational structure. By typical cases, this paper analyzes the strategic advantages, implementation barriers and risks of the new pattern.

关 键 词：农业产业 产业链 组织模式 纵向组织 组织再造 

分 类 号：F306[经济管理—产业经济]