浙江武术文化旅游开发策略研究  

Research on the Development Strategies of Zhejiang Martial Arts Tourism

作　　者：曹秀珍[1] 童建民[1] 程立[1] 

机构地区：[1]浙江旅游职业学院,浙江杭州311231

出　　处：《浙江体育科学》2010年第3期11-13,30,共4页Zhejiang Sport Science

摘　　要：在文献研究的基础上,分析了发展区域武术文化旅游的作用,并对浙江省的武术文化旅游现状进行分析,提出了浙江武术文化旅游的开发策略:深入挖掘武术文化旅游资源,加强宣传,将武术和旅游市场有机结合,精心打造品牌产品,同时加强政府主导力量,加强武术文化旅游的人才队伍开发,进一步推动浙江武术文化旅游的发展。Based on the research of literature,this article first analysis the function of regional development of martial arts tourism and the current situation of martial arts in Zhejiang province.Then it puts forward the further development strategies of martial arts tourism.That is discovering concerned resources,promoting the advertisement,positively linking traditional martial arts and tourism,establishing the trade mark,strengthening the government management and promoting the development of talents and the market of martial arts tourism.

关 键 词：浙江 武术文化 旅游 旅游资源 

分 类 号：G80-05[文化科学—运动人体科学]