数字移动多媒体案例分析  

It is Analysed that the Figure Moves the Case of Multimedia

作　　者：刘崇辉 

机构地区：[1]山西广播电视局无线管理中心,山西太原030001

出　　处：《科学之友（中）》2010年第2期157-158,共2页Friend of Science Amateurs

摘　　要：移动电视多媒体作为一种新兴媒体,具有覆盖面广、反映迅速、移动性强的特点,除了传统媒体的宣传和欣赏功能外,还具备城市应急信息发布的功能。对于移动电视来说,"强迫收视"是其最大的特点,传播内容的强制性有利于拓展"无聊经济"利润空间,移动电视正是抓住了受众在乘车、候车等短暂的无聊空间进行强制性传播,使得消费者在别无选择时被它俘获,这对于某些预设好的内容(比如广告)来说,传播效果更佳。Move TV multimedia as a kind of new developing media, it have the wide in coverage rate, reflecting rapidly, moving strong characteristic, except Propaganda and appreciating outside the function of the traditional media, possess city meet an urgent need the function of information issue also. In moving the TV, ＂forcing rating＂ is its greatest characteristic, it helps to expand the profit space of ＂boring economy＂ that the ones that propagate the content are mandatory, move the TV and catch audiences formally by bus, the transient boring space of waiting etc. spread through sex intercourse by force, make consumers captured by it while having no option, this to preserve the good content （such as the advertisement） to some, it is better to propagate the result.

关 键 词：编码 复用 DAB—T 传输码流 

分 类 号：TN131.4[电子电信—物理电子学]