徽州古村落旅游者实证研究——以西递和宏村为例  

A Case Study of Xidi and Hongcun——Two Tourism Operation Villages

作　　者：沈世伟[1,2] 冯展文[3] 

机构地区：[1]宁波大学人文与传媒学院,浙江宁波315211 [2]昂热大学人文与社会地理国家实验室,法国昂热49045 [3]西南林学院生态旅游学院,云南昆明650224

出　　处：《宁波大学学报（人文科学版）》2010年第3期90-94,共5页Journal of Ningbo University：Liberal Arts Edition

基　　金：浙江省旅游局重点课题(2009LZ006);浙江省社科联课题(2009B52)

摘　　要：鉴于旅游者是旅游系统中最重要的"参与者",对旅游地的发展有着关键影响。笔者的问卷调查结果显示:徽州古村落经过多年发展已成为一项相对独立于黄山的旅游产品,旅游者主要来周边省市和国内经济发达地区,以高学历的中青年为中坚群体,自组微型团体的份额已超越传统的旅行社团队并成为主流,"古"和"村"这两个基本属性是徽州古村落吸引旅游者的关键因素。多数旅游者满意其在徽州古村落的旅游经历,但当地在改善旅游接待条件和保护古村氛围等方面仍需努力。Considering that tourists,as the strategic actor of tourism,have tremendous influence on the development of tourist places.According to the results of the questionnaire conducted by the authors,the ancient villages of Huizhou have turned into a tourist product relatively independent of the Mt.Huangshan after many years’ development.Most of the tourists in the ancient villages of Huizhou come from neighboring provinces and developed regions of China and are characterized by their youth or middle age and high education level.Mini groups consisting of relatives,friends or couples are currently replacing big tour groups organized by travel agencies.These villages attract tourists especially with their two main properties which are antiquity and rusticity.By and large,tourists enjoy their time in the ancient villages of Huizhou.However,the villages have still much to do with the conditions of tourist reception,the protection of environment and atmosphere for example.

关 键 词：徽州 古村落 旅游 旅游者 西递 宏村 

分 类 号：F592.3[经济管理—旅游管理]